The future of the fitness industry is specialist: why your gym’s fitness instructors need more than just the standard qualifications.

The future of the fitness industry is specialist: why your gym’s fitness instructors need more than just the standard qualifications With the number of UK fitness members exceeding 9 million for the first time last year, as well as there being a 5.3% rise in total memberships, and the total market value for the industry […]

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How to use digital to attract more gym members

When it comes to promoting your gym, and attracting new members, it’s time to embrace the power of digital marketing. Just think about it; with more than 3.5 billion searches being made on Google per day worldwide, as well as the increase in fitness influencers using a variation of social media platforms to broadcast their […]

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Achieve your Goals

The Reality So, we’re powering through the first quarter of the year; for most, New Year’s resolutions seem like a distant memory (even laughable)! Whilst others are onto the next idea. But what about those who are still planning on fulfilling their 2017 resolutions? There’s a huge push for ‘New Year, New You’ but by […]

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Start your Christmas promotion early

Contact all of your members offering them a special “thank –you” voucher that they can pass onto a friend or family member. This voucher will then entitle the recipient to free membership to your club until the end of December. Treat this new person as a fully paid up member. Give them an induction, create […]

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Completing The Picture

Through the Ashbourne MVS system you can now see, at a glance, which members have recently completed their membership ie are no longer making payments to you. You are now able to view members who are ‘Complete’ in the last 30 days or in the last 7 days, along with comments as to the nature/reason […]

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Busy LIW for Ashbourne

Well done to the BodyPower team for organising a busy LIW – as far as our experience is concerned, the show DID deliver as many visitors (if not more…) across two days this year than in three days in previous years. The Ashbourne stand was busy throughout the show, with plenty of existing and potential […]

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