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How gyms can generate extra revenue

How can gyms generate additional revenue?

Generating extra revenue is something that many gyms and fitness clubs pass up due to the extra work that can sometimes be required to do so. This is understandable, but there are numerous ways that your club can generate extra revenue with little effort. This post hopes to provide some ideas for boosting profits.

Extra revenue makes all the difference. Take, for example, having a coffee shop or coffee bar in your gym. If a pre-workout caffeine fix is sold at just £2, and a member who attends your gym 3 times a week purchases one before every workout, this would amount to a total of £288 a year. If you have 50 members doing this, it will generate an extra £14,400 annually. If you have 100 gym members, that amounts to an extra £28,800 a year!

 

Coffee Shop

 

The reason so many coffee shops have opened is because there are great profits to be made. Coffee is cheap to buy and make, and it can be sold for a good price. What is great about having a coffee shop in your gym is that you won’t be directly competing with the coffee giants. Instead, you will be providing coffee as a caffeine supplement.

 

Supplement Bar

 

Supplementation is another way of generating revenue in your gym. Having a bar that stocks a full range of supplements will boost revenue from all types of members. Coffee and caffeine will give energy, while protein shakes and bars will provide a much-needed protein intake. Alternative ideas are high protein brownies and flapjacks, fruit, beef biltong, natural smoothies, shakes and electrolyte drinks that replace the salts lost through sweat.

 

Developing Relationships

 

Having a full nutritional kitchen onsite would be great. However, understandably, this is not realistic for most fitness clubs. Therefore, working with external companies to offer food services is a great idea. Take, for example Athlete Kitchen. They create personalised diet plans and deliver them to homes, workplaces and gyms.

Generating a relationship like this will mean that you could add this service to a gym membership. Again, if this isn’t a realistic option, the more compact Nutrivend might be. Nutrivend provide and fill vending machines with healthy supplements.

Developing relationships will attract new clients through recommendations and website links, which will also help your marketing by boosting your website’s SEO.

 

Selling Products

 

Selling products is simply income, and water bottles are a gym essential. Gym branded water bottles will not only generate extra revenue, but one will also advertise your gym where ever it is taken. The same can be said for workout clothing, however this is more difficult and costlier to produce. So, once again, teaming up with other companies to produce these is a great idea. With Ashbourne’s Club Software, you can even sell these items through your own branded app.

To make the process of selling products in your gym even easier, companies like PT Protein have an ambassador programme that enables sports clubs and other certified health, wellness and fitness professionals to supply their range of protein shakes. However, as well as enabling health clubs and professions to sell their products, PT Protein will also take care of the stock management for you, so there’s no wasted product!

 

Organise Events

 

This is a creative example that will not necessarily bring you direct income, but will generate awareness, thus leading to income. Charity events are a superb way of helping others, alongside generating a real presence for you club. Alternatively, if you can organise an expo, fitness meet or fitness event this can bring direct revenue as well as awareness.

 

Offer Extras

 

This will depend entirely on the size of your gym, the facilities that you have and the man power that you can deploy.

Fitness bootcamps and training courses are great extras that are easy to pull off and don’t take additional training. Essential the employees running the courses will be doing what they do every day, just in a more intense environment.

Childcare will be dependent entirely on your facilities, however it is certainly something that would draw parents to your club.

Massage therapies and sport spa treatments are extras that may require employing specialists. However, the return can be substantial. This service could be added to an advanced membership or purchased when needed.

 

Adding extras to your gym is a great way of boosting revenue. For further information please take a read of our blog.


The importance of rest and recovery in fitness

Why rest and recovery is important in fitness

The last thing your gym members want to plan for when chasing gains is having a day off. However, the truth is that rest and recovery is just as important as going to the gym in the first place. Recovery will prepare your members physically and mentally to gain the most from their workouts. This post will look at why rest and recovery are essential in fitness and why they need to be included in every gym and fitness club management strategy.

 

Short-term and long-term recovery

 

Recovery in fitness can be divided into two types; ‘short-term’ and ‘long-term’. A Michigan State University article that covers the importance of rest and recovery for athletes states that short-term recovery takes place in the hours directly following exercise. This includes low intensity exercise as a cooldown period. Conversely, long-term recovery refers to the planned recovery periods as part of an on-going routine. These can consist of days or weeks that an athlete dedicates to rest.

 

Why is recovery essential?

 

During recovery the body adapts to the stress caused by exercise and replenishes energy that has been used. An important aspect of recovery, especially to those who are aiming to build muscle, is the recovery of damaged tissues. Damaged tissue is not an injury; it is how muscles grow. this is why the intake of protein is essential during this process. Avoiding rest and recovery time can result in overtraining, which may lead to a number of negative symptoms such as muscle fatigue, insomnia, decreased immunity, loss of enthusiasm and potentially depression.

 

How to push recovery in your fitness club

 

The relationship between physical health and mental well=being depends on time on and time off. -State of mind when training is an all-important factor. In fact, a mental barrier will stop a gymgoer just as much as physical fatigue will. Therefore, the key to promoting recovery is to introduce it in line with health and well-being. So, you should place emphasis on a prepared mental state to boost motivation and success.

A simple way to ensure recovery is promoted in your fitness club is by getting your personal trainers to encourage clients to include rest in their routines. Although there are many options, Myprotein provides a great way to think about and plan rest and recovery. Essentially, there is no clear number of days that should be dedicated to rest because it depends on the nature of the clients’ regime and lifestyle. However, the allocated rest time should be dependent on factors such as the frequency of workouts, volume of workouts, intensity of workouts and how active their lifestyle is.

Alongside this, Bodybuilding.com proposes key recovery factors to consider, such as post-workout nutrition (protein and potassium), having quality sleep, and pushing limits rather than annihilating them, allowing for a quicker recovery time. Additionally, the most essential notion that is important for PTs is to encourage a healthy lifestyle that balances work and rest.

A further way to promote rest and recovery in any fitness club is using décor. As you may have seen, inspirational quotes and fitness heroes are key motivators, which is why they regularly cover gym walls. In this way, rest and recovery taking centre stage on your gym walls is sure to remind member just how important it is.

Another great idea is to actively include rest and recovery in your club. This can be done by providing a recovery space in your premises. This space could include a coffee shop for a pre-workout caffeine fix, or a nutrition bar for high-protein shakes and foods. Depending on the size of your gym or fitness club, this could extend into post-workout spas that can includes saunas, sport massages and even ice baths.

If you need any further tips on gym management, please visit our news page. To find out more about our services for gyms, have a browse of our FAQ or contact us.


How to create a harrowing Halloween workout for your gym members

Create your own harrowing Halloween workout in your gym!

Most people may not automatically associate Halloween with sweating it out in the gym, but with the days leading up to the big event being filled with plenty of tricks and (sweet) treats, no keen gymgoers will want to let their workout regime fall to the wayside this month! So, what better time to create a harrowing Halloween workout for your gym members?

For gym and fitness club owners, you want to keep your members motivated to go to the gym all-year-round; particularly now, and as we head into the winter months. This is because although the majority of members join the gym in January, the Fitness Industry Association says that 22% of those who have joined will have stopped going after 24 weeks. To make matters worse, a further 20% of members will have stopped going to the gym by December.

With the end of many members’ yearly contracts looming, Halloween is a great time to reengage their interest by mixing up the workout classes you provide. Fortunately, during Halloween, there are many Spooktacular exercises you can take inspiration from to create a fun Halloween workout…

 

Spider Walks

 

Spider walk exercise

Although many of us are frightened of these eight-legged creatures, the way they scurry along provide great inspiration for a warm-up exercise during your workout! Requiring you to support your body as you crawl across the room on all-fours, it targets many of the muscles in your back, chest, upper arms, core and lower body. Get the participants of your workout class to push themselves off the ground (as if they’re doing a push-up) and hold this position. To start ‘crawling’ forward, they’ll then need to bend their knee, bringing this and the hand on the opposite side of their body forward. Then, just alternate the arms and legs leading the walk.

 

Witch broom jumps

 

This is an easy workout to set-up and participate it, making it a great form of cardio for both beginners and more seasoned gymgoers to complete to get their heart rate up! To get your participants jumping and working their hamstrings, quads, and the muscles in the groin and calves, simply place a bench or a step either side of each person and balance a broom over these. To make this workout more difficult, simply raise the height of the step.

 

Devil’s row 666

 

Rowing is a great exercise to incorporate into any high intensity workout class, particularly because a devil-inspired distance of 666m can typically be rowed in just a few minutes. Another great reason to include this exercise in a class is because rowing machines target every muscle group, and because it’s a low-impact workout, it’s suitable for most people to complete, even if they have minor injuries. Plus, you can even carry on the number six theme by getting participants to row 6 lots of 666m throughout the duration of the class!

 

Skull crushers

Skull crushers exercise

 

Skull crushers might sound like a frightening workout for many of your class participants (especially if they’re not fitness fanatics), but they don’t let that put them off! The beauty of this exercise is that it can be completed by lifting any weight, and your members can use either a barbell or dumbbells. Just remember that this exercise should target the long and lateral triceps heads, so make sure participants are keeping the barbell or dumbbells perpendicular to their bodies when lifting.

 

Frankenstein Lunges

 

Weighted lunges exercise

Don’t get your class to walk like an Egyptian; walk like Frankenstein’s monster instead! Take inspiration from the famously misunderstood monster’s stomp by getting your class to do some weighted lunges. Targeting the upper leg muscles, this workout requires good balance, though it shouldn’t be too tricky for attendees with varying fitness levels. Get them to stand up straight with a barbell (of their chosen weight) in each hand, while keeping their arms down by their sides. Then, simply instruct them to step forward into a lunge, alternating the leading leg each time.

 

To find out how Ashbourne can help you run your gym more efficiently with Direct Debit Collection and Recovery and Gym Management Software, contact us today.


Gym software: why our fully integrated app is integral to your club

The benefits of our gym software and app for your club

Fitness technology, such as gym management software, has exploded into the mainstream in recent years. Due to a revolution in sporting technology and a growing interest in fitness, health and general well-being, technology has been able to become one with working out.

With technology becoming so ingrained with every aspect of our lives, most people monitor their fitness through the likes of wearable trackers, fitness apps, and even via their mobile phones. Gym owners have also moved towards online systems to make it easier to manage their facilities, trainers, and members’ class bookings.

This post will show you exactly why our fully integrated app and gym management software is a must have in your gym or sports club by examining just some of its key features…

 

The benefits for your gym members

 

Our fully integrated gym app offers a number of features that will allow the member to get the most from their workout, and most importantly, their membership to your gym.

One of the biggest advantages of our software for members is that they are able to book classes in real-time, through your website, or via its customer-facing app, YourApp+. This will instantly update your gym’s live system, which allows the member to check availability and book a class or workout session with a trainer whenever suitable.

As with all gyms, during busy periods not everyone will be able to book their trainer when they want, which is why we have incorporated a waiting list into the booking system. This automatic system will consider any cancellations and send out new availabilities to waiting members. They can then confirm their bookings via email. This ensures that members are not left disappointed and means that your studio’s timetable runs more efficiently.

Additionally, the app’s ability to work in real-time brings a huge benefit to the members of your gym. This allows members and trainers to communicate and plan, resulting in strong relationships between the two. This is something that is really important to the newer gym goers. The extra communication and support makes the member more comfortable when exercising and more likely to reach their goals.

However, a club app wouldn’t be sufficient in the modern gym if it didn’t allow members to track their workouts! Therefore, we at Ashbourne have ensured that YourApp+ can be used to monitor workouts in visual graphical reports, making progress tracking easier to manage.

 

The benefits for your gym or sports club

 

The aforementioned benefits for members are, of course, also highly beneficial to your club. The simple reason why? Happy members are what makes a gym or fitness centre succeed. Nonetheless, there are also a number of advantages of gym management software that will specifically help you run your gym more efficiently.

First of all, Ashbourne will adopt the role of customer service, dealing with enquiries, payments, direct debits and debt recovery. This gives you more time to focus on the running of your club. Additionally, not only will the club management app be connected to your clubs existing website, it can also be used by members and non-members to book classes. This will boost your secondary income from ‘external’ clients, draw in new members and help to retain current ones.

A further reason that this fully integrated management system is a must have, is because alongside the online class booking system, the software offers staff and facility scheduling. The facility scheduling is very important in large clubs with numerous facilities, such as courts, pitches and studios. staff scheduling is also always important in gyms and health clubs as it is very easy for your trainers to be double booked. Fortunately, our app and software will ensure that the entire club runs smoothly.

Finally, the last handy feature that will be discussed is the automatic gym check-in software. This efficiently tracks all members in real time, while continuously checking their payments. This feature also allows the club to monitor and limit attendance during peak and off-peak times, encouraging more gymgoers to sign up to use your gym’s facilities.

If you need any further information on gym management software from Ashbourne, please visit our club software page. If you have any questions or want to find out more about our services, please see our FAQ or contact us.


Changing gym fashion and the faux pas to avoid in your gym

The fashion faux pas to avoid in the gym

Fitness clothing and athleisurewear has become a big trend in recent years, whether you’re wearing it when working up a swear in the gym, or you’re simply trying to make a fashion statement outside of it! This is a trend that can be attributed to the increased comfort of gym clothing, as well as a rise in fitness influencers. Un-sweating, clad in perfectly fitting leggings and out-of-the-box fresh trainers, they are inspiring a new generation of fashion conscious individuals that not only want to work out, but to also look good while doing it.

This increase in popularity has seen an increase in brands, from general fashion retailers, to popular sports labels, up their game to provide innovative, comfortable and stylish looks for both gym and casual wear. It is also inspiriting many gymgoers to be more daring with their gym clothing choices, though often with disastrous results!

As a gym owner, you’ve probably seen it all when it comes to the biggest fitness fashion faux pas. We’re talking the kind that can damage more than just a person’s self-esteem, as well as leave your other gym members unsure of where to look. Sadly, in 2018, far too many fashion faux pas are still being made in the gym. Although the 80s has long been and gone, eye-wateringly tight Lycra is still a look that hasn’t died somehow. Not only that, but far too many people think it’s acceptable to rock up to their workout session in jeans and flip-flops.

Take a look at some of the most common fashion faux pas to avoid in the gym…

 

80s style Lycra in the gym1. Skin-tight 80s style Lycra

 

Don’t make your other gymgoers unsure of where to look for the benefit of your own comfort! Sure, your skin-tight Lycra bodysuit and leggings might be great if you want to stretch, lunge and jump to your heart’s content, but that comfort comes at a price. Not only will you look like you need to jump in a time machine back to the 80s, but it will reveal far more of your body than you want to.

 

2. All-too-revealing string vestsString vests in the gym

 

Ahh, the classic string vest; a popular workout clothing choice for the much too confident! While we understand that you want to show off the pecs you spent hours lifting weights in the gym to gain, it doesn’t mean that the rest of the room want to see them too! Or, for that matter, anything else that may be spilling out of that far-too-small vest…

 

Applying makeup in the gym3. A full face of glam hair and makeup

 

An expert blow-dry, fluttery fake eyelashes and a glowing highlight might be suitable for a night on the town, but it will only cause a nuisance if you’re working out in the gym! Just think about it this way; how are you meant to focus on a spin class with hair in your eyes and a mixture of sweat and false eyelashes falling halfway down your face?

 

4. Men’s tights without shortsMan wearing gym leggings

 

Don’t give your fellow gymgoers more than they bargained on seeing as they lift their weights! If you insist on wearing your favourite running tights as you put in some miles on the treadmill, take a few extra seconds to throw a loose pair of shorts over the top of them before you leave the house. Trust us, you’ll thank us later- and the rest of the gym will thank you.

 

Topless man in the gym5. Wearing no top at all

 

If you’re wandering around the gym or fitness studio minus your t-shirt, then it’s safe to assume that you must have gotten lost on your way to the pool or the beach! No one has asked to see your bare chest, and you wouldn’t do the weekly shop, go out for a swanky meal or do the school run without wearing a top… so, why should the gym be any different?

 

6. Jeans, flip flops and the likeWearing jeans in the gym

 

Think about how sweaty you get from just running for a bus in a pair of thick denim jeans. Now think of how sweaty you will be if you wear them to work out, put them back in your wardrobe, and grab a pair of workout appropriate shorts instead. Similarly, if you chuck on a pair of flip-flops to run on the treadmill, you will only have yourself to blame when you end up flying off the machine!

 

How to avoid fashion faux pas in your gym

 

No one wants to see a gym full of sweaty denim and revealing Lycra. Fortunately, there are some things you can do to help your clients avoid committing these gym fashion faux pas in your club.

Firstly, have a clear clothing policy, and put up a sign that clearly outlines this. As a general rule, if your outfit looks suitable for the beach or a nightclub, then it’s probably not something you should be wearing to the gym!

This clothing policy should also be outlined during the induction phase, though your gym’s fitness trainers should always be on hand to offer advice on workout clothing. Providing expert advice will avoid embarrassment and discomfort, and ensure your members have the best experience every time they work out.

Finally, you can help to guide your members in the right direction by selling fitness clothing, such as t-shirts, sweatshirts and leggings, in your gym. Whether you decide to stock specialist fitness brands or create your own line of products, our Club Software can provide an easy-to-use EPOS Till Software to enable your members to easily make purchases through an app. It also provides full support and effective reporting to process transactions in your gym. Even if you don’t have stock in, you encourage your members to search out some bargains with discount vouchers for high street stores.

 

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New season, new approach: keep your gym thriving in the colder months

Keep your gym thriving in autumn and winter

As the evenings start to draw in and the days become cooler, you might begin to see some of your gym’s client base less often than in previous months. For some, the lure of getting a summer body has already started to wane (don’t they know that a summer body is made in winter?!) and retreating to the sofa may have more appeal than braving the elements for a trip to the gym. This issue is further exacerbated by people wanting to spend less time in the great outdoors, swapping their walk, run or cycle to work for the car in a bid to avoid the unpleasant weather.

“Motivation is important because without it we aren’t able to strive for what’s really important in our lives.” – Julian Lee, Education Specialist at Brainchild Academy

So, how do you get these people motivated again and back to a healthier mindset to improve long-term fitness goals?

This lull in fitness activity can be a hard nut to crack but helping your clientele to see past seasonal fads is one of the best ways to bring people back time and time again and avoid peaks and troughs in activity.

Encouraging a new outlook on health and fitness

“A fitness journey shouldn’t just consist of the physical improvements that come with regular training and exercise. Many people get stuck on these ideas of how they want their body to look and often glance past the broader impact on how it can improve your overall mental and physical health. This is particularly true in terms of reducing stress, which more and more people are experiencing as an everyday norm.” – Dimana Markova, Inspiresport

In the colder months, more and more people are also being affected by Seasonal Affective Disorder (SAD). Sometimes known as “winter depression”, this causes suffers to experience symptoms such as a persistent low mood, irritability and lethargy. Theorised to be caused by a lack of sunlight (which effects the production of serotonin), exercising regularly and getting as much natural sunlight as possible can help to treat it.

By assisting your clients in seeing the bigger picture, this can help reduce the number of individuals just focusing on passing trends and seasonal ideals such as ‘the summer body’.

Setting short and long-term goals is a great way to help members monitor progress, and this can motivate people especially when they first join to keep coming back to see results. Measurable improvements are often the easiest way to gain more confidence. However, an emphasis on the quantifiable benefits in mindset and overall lifestyle developments can give individuals enough of a chance to form better habits.

Helping clients to re-align their fitness goals


Women exercising in the rain
Fitness is personal to each member of your gym, so one of the best ways to encourage regular visits is to assist them in tailoring the experience to their needs. Ultimately, they are the ones that know what they want from their commitment to regular exercise, so working with clients to maximise their potential without overwhelming their schedule will improve attendance at your gym.

Members can often get bogged down with set routines, and this can begin to decrease motivation levels if they don’t see or feel the results they are looking for. Providing advice and tips on how to adjust workouts and goals at different times of the year can build trust and a better relationship between your trainers and members. As an example, encouraging them to take part in challenges (such as marathons) in winter and supporting them with their training will make them less likely to fall off the fitness wagon until the warmer months make a reappearance.

Ways to promote year-round fitness

 

Getting members out of a seasonal fitness fad mindset can be challenging, but there are options to help promote a healthy and long-term commitment to exercise in your gym. They say variety is the spice of life, and this couldn’t be more accurate for keeping clients interested in returning time and time again. Providing a diverse and exciting range of classes in your gym timetable help to entice people to mix up their routine. With this in mind, it is vital to ensure these are also accessible for all abilities, from the beginners to the super fit. Timings are also a key aspect here, as offering classes that no one can attend will not be beneficial to your members or your bottom-line.

Another way to encourage interest in year-round fitness is to offer free personal training sessions periodically. Some of the main areas that people struggle with at the gym are feeling intimated by the environment or self-conscious in their abilities. Personal training helps to improve confidence and builds trust, so individuals feel more positive about trying different activities and workouts themselves without the fear of asking for help.

Each of the above areas can boost member motivation and improve gym attendance throughout the year. By assisting your members and changing seasonal mindsets, you will see vast improvements in regular and enthusiastic clients.

To boost attendance at your gym, investing in Club Software can make it easier for your members to check into your gym and book classes online. For more information on our services, contact Ashbourne Management today.

 


6 types of members that visit your gym (and how to keep them coming back)

Gyms and fitness clubs attract different types of people from all walks to life, from students and young professionals, to working parents and the retired. This means they’re likely to have different goals that they’re hoping to achieve from their workouts, whether that be losing a certain amount of weight, or being able to complete a certain number of squats, pull-ups or bench presses. The ways in which they attend the gym to achieve these goals will also differ, with many of your gym members fitting into one of a few types. The newbie, the lunchbreak exerciser, and the reluctant gymgoer are just a couple that your personal trainers probably see time and time again.

However, despite their differences in workout styles (and attendance levels), they all share a common goal; to improve their general health and fitness levels. To help make this a reality, you need to ensure that you use different tactics to get them to keep coming back to your club.

Here are 6 types of members that you’ll see at your gym and how to retain them…

 

The fitness fanatic in the gymThe fitness fanatic

 

This type of gymgoer comes in many forms, but they share one way of thinking; there’s no rest for the wicked when it comes to working out. You’ll see them cycling through every fitness machine with ease (minimal rest needed) or see them grunting and sweating as they lift the highest weight. To stop them losing interest, update your gym equipment often, have plenty of bars, free weights and power racks, and offer more challenging fitness classes, such as circuits and bootcamps. Just make sure you mix up the format of the classes each week!

 

The newbie

 

Your staff may have only seen them a few times, but every time they’ve struggled to operate the more complex exercise machines and have instead done a quick run on the treadmill before leaving. To keep them motivated to keep attending, make sure that you always have friendly and approachable trainers in the gym to give them guidance on their work out and show them how to use various machines. For shyer or busier members, displaying clear step-by-step guides for your equipment is also a good idea.

 

The lunchbreaker

 

As the name suggests, this gymgoer will only show up during typical work lunchbreak hours, and they’ll often be armed with an alarm and be in and out of your club in record time. To give them a chance to mix up their current fitness regime (and get them energised for the rest of their day at work), consider running a few 30-minute high intensity classes during lunchtime. However, although this is likely to be between 12:30pm – 1:30pm, keep an eye on when your busiest time on weekdays is.

 

The reluctant gymgoer

 

Reluctant gymgoers are very easy to spot because they won’t stay in the gym for long, and before you know it, they’ve quietly slipped out of the door. During their session, they’ll also be found using many of the machines and exercise mats as seats more often than they actually use them to exercise! If you want to boost their motivation, encourage your trainers to offer to put help them set achievable goals and put together a free personalised training plan that they can stick to.

 

The silver surfer

The social butterfly in the gym

 

The inspiring silver surfer puts us all to shame by keeping up with members twice their age in the gym; and in many cases, giving them a run for their money! To cater to the needs of gym members that fall into the over 60s age bracket, you should offer a varied range of high intensity and low intensity classes for different mobility levels. Some suitable high intensity classes are aerobics, dancing and swimming, while yoga and tai chi are excellent low intensity exercises. Your trainers should also help them build confidence in using weights, as although they may not have been exposed to lifting them for a long time, it can be extremely good for their health. You should also help them work through any existing injuries they may have.

The social butterfly

 

If you spy the social butterfly in your gym, they’ll most likely be taking a selfie in their nicest gym wear, texting between each set of reps, or precariously balancing their phone on an exercise machine to get their Netflix or Spotify fix as they get fit. There are a couple of things you can do to keep them happy, such as refreshing your club’s décor to make it ‘grammable’, having plenty of floor-to-ceiling mirrors, and investing in new machines that have apps such as Spotify and Netflix installed.

 

Whatever type of members your gym attracts, make collecting their Direct Debit payments an easier process with Payment Collection & Debt Recovery software from Ashbourne Management Services. Contact us to find out more about how we can help your club.


How to run a more eco-friendly gym or fitness club with the support of digital systems

Using digital systems to make your gym more eco-friendly

With a 2015 survey finding that 75% of millennials (those born between 1981 and 1996) would happily pay more for products from sustainable brands, it’s clear to see that people are becoming increasingly conscious of social and environmental issues. One of the biggest ways to combat this is by reducing our negative impact on our planet. With that in mind, you should be doing all you can to ensure you’re running an eco-friendly gym or fitness club.

There are many reasons why environmental friendliness has become a hot topic (particularly in recent years), with more and more organisations pledging to improve their practices to protect the future of our planet. Every time we choose to travel by car, bus, or train – fossil fuels are burned, which releases CO2 (Carbon Dioxide) into the air. Additionally, when we send waste to landfill instead of recycling it, it decomposes and emits Methane and CO2. These are greenhouse gases that are steadily contributing to global warming, which harms the planet and its inhabitants by raising the temperature of the Earth. This is causing the polar ice caps to melt, and sea levels to rise.

As a business owner, you’re also required to keep the waste your business produces to a minimum by recycling whenever possible. As outlined by the official UK government website: “you should be doing everything you reasonably can to prevent, reuse, recycle or recover waste (in that order).”

As a gym owner, there many things you can do to reduce your impact on the environment. One of the biggest ways you make your gym more eco-friendly is by utilising digital processes and systems. Although paper can (and should) be recycled to reduce your gym’s environmental impact and meet your legal obligations, you should still be actively trying to reduce the amount of documents you print. This is because a printer uses energy every time it prints a page, and the more energy your lights and electrical equipment use, the more CO2 your business produces. Additionally, ink cartridges aren’t just costly to your business when purchased regularly – when they’re sent to landfill, the VOCs (volatile organic compounds) and heavy metals in the ink pollute both water and soil. Double trouble!

Tracy Pritchard from NovoFit shares that “harnessing human power and converting it into utility grade electricity is a fantastic way of making your gym eco-friendly.” NovoFit create treadmills, gym bikes and ellipticals that use the gym goers energy to then power the gym. This is surely the future of green gym technology.

Additionally you can store your documents digitally (in an online Cloud-based system, or on an external hard drive) include bookings and class timetables, membership contracts, and information on policies and procedures. In fact, investing in gym management software will make it simpler than ever to move your documents and processes online. Just one of the ways it does this is by making it possible for new gym members to sign-up through your club’s social media pages or a dedicated terminal in your gym’s reception. Rather than printing a copy, new members’ contracts can then be emailed directly to them.

Gym management software can reduce your impact on the planet  by enabling you to schedule your staff and facilities digitally. You can manage your facilities and your trainer’s schedules from one centralised place, you won’t just eliminate the need to print timetables; you’ll also be able to manage your premises more efficiently.

Additional tips for an eco-friendly gym

 

As well as moving to digital, some additional steps you can take to ensure a more eco-friendly gym or fitness club:

  • Install lighting systems that automatically switch off when studios and offices aren’t in use, or put up signs to encourage trainers to turn them off when they leave a room.
  • Encourage your employees and visitors to recycle by having recycling bins onsite, and ensuring these are clearly labelled with the correct waste to put in them (e.g. water bottles and tissues).
  • If you need to print documents, use both sides of the paper. One copy for all.
  • Give visitors the option to buy reusable water bottles from your gym and install a watercooler or water fountain onsite for them to fill them for free.
  • Swap the hand dryer in your washrooms for recycled paper towels.

To find out more about how gym management software can help you run your gym more efficiently, contact Ashbourne Management today.


How to increase efficiency of staff with gym management software

Increasing efficiency with gym management software

Advances in technology, such as the development of gym management software, has provided various benefits for both gym owners and the members of their club. As well as improving how people monitor their fitness progress and track the results of their workouts, new gym technology has made it quicker and easier for members to book exercise classes and workout sessions, as well as enable them to keep in touch with their gym’s trainers and other members of their gym.

For gym owners, it also provides an additional platform for them to promote their latest offers to their members, as well as better manage their staff and their facilities. As a matter of fact, the development of gym management software has made it easier than ever before fitness club owners to increase the efficiency of their staff. This is because it allows you to manage various things in one place, from setting up new membership sign-ups, to keeping track of class bookings and personal training sessions.

Here are just some of the ways you can increase the efficiency of your gym and its employees through gym management software…

You can manage your staff’s schedules and facilities

 

No matter the size of your gym, if you have a considerable staff count and multiple facilities and classes on offer, then it can be difficult to manage the schedule of your staff, as well as your gym, studios, and any other facilities you have on site. Fortunately, gym management software will make it easy for you to know exactly where your trainers will be at any point of the day, and when your facilities are in use.

Thanks to its online booking features, your staff can book your club’s facilities out to members directly from the software, and this prevents the risk of them being double booked as a record of all bookings will be kept in one place. Gym management software will also help you to manage your trainers more efficiently as you can plan their daily, weekly, or monthly tasks in an easily accessible calendar.

It collects your membership payments

 

One of the biggest benefits of gym management software (such as Ashbourne’s Club Software) is that it takes the hassle and worry out of collecting membership payments and payments for bookings. With our Payment Collection and Debt Recovery Service, you simply tell us how much each member should pay and for how long, and we’ll collect the payments each month and transfer them directly into your nominated bank account.

Our Payment Collection and Debt Recovery service will also act as your customer service department, so your staff are no longer tasked with chasing late payments. Because it also saves time on admin, it increases the efficiency of your employees, and gives them more time to complete other tasks.

You can sign-up up new gym members

 

One common and useful feature of gym management software is the ability for new members to sign-up for your services online, either through your website, a dedicated terminal in your gym’s reception, or even your social media pages (such as Facebook). Because you can add different membership types and offers for people to choose from when signing up, this feature enables you to reduce the workload of your reception and sales staff.

As well as increasing the efficiency of your staff by making it quicker and simpler for new gym members to sign-up, another advantage of online sign-ups is that it helps your gym to go paperless. This reduces your business’s environmental impact, and saves you time and money on waste disposal.

It makes it easier for your trainers to prepare classes

 

Online booking doesn’t just make it easier for your gym members to secure their places on classes, as well as keep track of when and where they’re held and ensure they don’t double book themselves. It also makes it easier for your trainers to prepare for the classes they’re teaching by showing them how many people are due to attend on each date.

Because most gym software enables you to send messages to your club’s members, you can easily let them know if class times and locations change, and let them know if they need to bring anything along with them. Facility scheduling will also allow your trainers to see which ones are available at any time, making it easier for them to plan where their classes are being held each week.

To find out more about how you can increase the efficiency of staff with gym management software and gym payment collection software from Ashbourne, contact us today.


Outdoor gyms: making the most of outdoor spaces this summer

Outdoor gyms: How to make the most of your club’s outdoor spaces

The rise of outdoor gyms

 

Summer is the perfect time for gym and fitness club owners to make the most of their outdoor spaces, thanks to the season’s longer days and warmer weather. As a matter of fact, outdoor fitness is a trend that’s particularly vital for you to take advantage of now, with outdoor gyms and classes experiencing a notable surge in popularity over the past few years.

One prime example of the growth of outdoor gyms is the Great Outdoor Gym Company (the UK’s main  supplier of outdoor gym equipment), who, since 2008, have provided nearly 800 outdoor gyms across the world. As The Telegraph reported at the beginning of last year, they sold 190 of their gyms in 2016, compared to 113 in 2015, and just 87 in 2014.

With there being so many benefits to working out in the great outdoors, it should come as no surprise that the demand for outdoor gyms is on the rise. It’s simple to understand; with the weather generally being better in summer, people feel more motivated to get up and moving. Not only that, but no one wants to be stuck in a hot and sweaty gym during a heatwave!

Walking, running, and cycling outside can also improve the quality of your workout and stop you from getting bored of staring at the same white walls. This is because you’re required to contend with windy conditions, winding paths, and uneven terrain.

Dahlas Fletcher at Body Fabulous is a fully certified Pregnancy and Post Natal Trainer. She says: “I am one of the few mobile personal trainers around. I offer this service as I mainly train pregnant and postnatal women, and they are often more comfortable in their own homes or a local park. Plus, it is much easier if they have newborns and toddlers with them.

“We do exercises both inside and out! Not much space is needed to get a good workout; we focus on core restore, prenatal and postnatal circuits (including resistance training) and Pilates based moves.”

Making the most of your gym’s outdoor spaces

 

If you have extra outdoor space that’s not being used in your premises, then the most obvious solution for gym owners wanting to jump on the trend is to install their own outdoor gym, complete with state-of-the-art fitness machines that have been made to withstand the various weather conditions that the UK is very familiar with. In fact, there’s now a wide range out outdoor gym equipment to choose from, including cross trainers, chest presses, cycles, rowers, leg presses, chin up bars, and hurdles.

Making the most of outdoor spaces by exercising outside

However, this won’t be possible for smaller gyms and fitness clubs that are lacking in outdoor spaces. Fortunately, there are a few things you can do to get your members exercising outside, and make the most of the outdoor spaces you do have access to.

For example, if you have an overflow car park on-site, this space can be used for fitness classes at times when your gym experiences a lower volume of traffic. Alternatively, if your premises are located within walking distance of a local park, you should see if you can hold classes here, as well as take advantage of any running and cycling trails they have.

Though it may not seem like it, there are a number of fitness classes that can be taught outdoors. The most obvious option is a running club, though any class that doesn’t require you to use a large amount of heavy equipment or exercise machines can be moved outside. Some great examples include Pilates, yoga, HIIT (High Intensity Interval Training), Boxercise, kettlebells, and Zumba.

Ellie McMahon, Owner of Lillako Coaching, says: “Keep it simple. Bodyweight exercises and small apparatus like skipping ropes, dumbbells, kettlebells, and medicine balls are perfect for outdoor sessions.

“Additionally, some of the best classes you can take outside are boxing, bootcamps, strength and conditioning sessions, and even ‘mums and bubs’ sessions!”

An outdoor boot camp is also a great class to offer in the summer months (if you have the space), and it’s one that’s become increasingly popular because it improves your balance, strength, flexibility, and endurance. Featuring a variety of exercises without breaks, it raises your heart rate and stops you from getting bored of your workout in a hurry.

Boot camp classes are also best completed outside because uneven terrain adds additional challenges, resulting in a better workout that even your most seasoned gymgoers are sure to feel the benefits of as they make the most of the cool breeze and warm sunshine of the great outdoors.

Dave Mace, Head Coach at Maximum Potential Calisthenics, says: ” I love training outdoors, living in Sydney gives me a unique opportunity in that it’s sunny year long and doesn’t rain too often. Working out with beautiful surroundings like Bondi Beach and Sydney Observatory Hill Park gives you not only the endorphins from a good workout, but also from the fresh air and scenery that you just can’t get in an indoor gym.

“Calisthenics or body weight strength training is a great way to workout outdoors because it requires minimal equipment (usually just a pull-up bar) and help builds a great physique, whilst being fun at the same time.”

Jack East Director at EASTkids and EAST Fitness, adds: “Outdoor exercise has many benefits, including the fact that it provides the perfect environment for the entire family to engage in physical activity together. Typically, children are not allowed to enter fitness centres, which means that parents more often than not exercise alone. Outdoor fitness, including fun boot camps, walking and hiking, can be adjusted (as far as their intensity and complexity goes) so that all family members feel a sense of achievement, not just the super athletic or fit participants.

“The majority of fitness centre classes can be run outdoors. Exercise-to-music formats as well as pre-choreographed options may present more of an issue with their requirement for equipment and motivating music. HIIT programs, boot camps and running-related classes are all excellent options for outdoor programming. They also have widespread appeal.

“Outdoor programming also presents an opportunity for fitness centres to supplement their existing group fitness timetable offering with a secondary outdoor timetable (of sorts). As well as providing a new source of revenue, these class options also add variety and depth to the centre’s offering.”


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