6 Reasons to Choose Ashbourne

Find Out How Ashbourne Membership Management Can Help Your Club

At Ashbourne Membership Management, we provide world-class payment and membership software to hundreds of clubs across the UK and Europe.

As a club owner, if you’re looking for a more streamlined and cost-effective way of generating sign-ups, boosting customer satisfaction, understanding membership behaviour and successfully collecting payments, Ashbourne Membership Management is here to help.

For over 25 years, our state-of-the-art software has helped club owners to run their gyms and fitness facilities more efficiently, effectively and profitably.

Here are six compelling reasons why partnering up with us could be the best move you make all year…


1. Integrated software and payment collection


Time is a precious commodity a lot of club owners wish they had more of. Our club software system and payment collection service are linked together in real-time for a cohesive and no-nonsense approach that will drive efficiency and which saves you and your staff time. If a member misses their payment, the system will immediately refuse them entry into the club and, what’s more, having all of your members’ information in one place will enable you to track usage reports and retention data to monitor behaviours and find ways to increase your membership base.


2. Complete club software package including branded members app


If you choose Ashbourne, you’ll receive all the software you need to run your club. This includes online sign-up capability, online class bookings, EPOS, a dashboard where managers can send text messages and emails to members, prospect management features, a facility scheduling tool and a branded members app which allow members to track their workout progress and keep in touch with your club.


3. Debt recovery


Trying to chase members for outstanding payments isn’t always easy especially if you run a small independent club.

However, with our in-house debt recovery process, you don’t have to waste valuable time chasing up payments and stress about your club’s finances.

Our tried and tested methods have helped us recover 95% of missed payments for our customers and is a service included to them at no extra charge.


4. Dedicated customer services team


If your members need a helping hand with their memberships, our friendly, dedicated customer service team can handle all of the calls effectively for you. This includes technical support on how to use our software.

This means you don’t have to spend extra time dealing with the financial side of things and can focus on maintaining and improving your facilities instead. Once again, this service comes at no extra charge for our customers.


5. Digital marketing campaigns


Running a fitness club or gym is a relentless job at times. As a result, your marketing can often take a back seat, which stunts growth.

Our team at Ashbourne can provide tailored digital marketing campaigns that’ll drive prospects into the club, follow up with prospects and increase your membership sales.


6. Turnstile/access control installation service


If you want to open up your club for 24/7 access, stop non-paying members from entering and effectively monitor behaviour, a turnstile is a perfect choice.

Our in-house engineers can install a variety of full height and waist height turnstiles that integrate with our club software for a competitive price and ongoing support included.

Ready to find out more? To arrange a free demo of our club software or to find out more about our turnstile installation and digital marketing services, simply get in touch with our team today.

Ashbourne Access Control

4 Reasons Why Your Fitness Club Needs a Turnstile System

Over the course of a week, your club experiences a significant amount of footfall.

Without an effective entrance solution in place however, inefficiencies occur and problems arise when it comes to managing memberships. More pressingly, it becomes difficult to track who’s entering your club and ensuring that your facility stays safe and secure.

Installing a turnstile system is an effective and affordable way to overcome these problems and provides a low maintenance and affordable solution to make your club run more efficiently, effectively and, ultimately, profitably.

To help illustrate this point further, here are some compelling reasons why your club should consider investing in Ashbourne’s Access Control system…




This is perhaps the biggest reasons to invest in a turnstile at your fitness club. By implementing this technology into your building, you’ll no longer need someone on reception throughout the day. As a result, this will not only save money on wages, but it will eliminate any non-members from getting past the reception when it isn’t being manned. At Ashbourne, we offer a range of turnstile options to meet the needs of your club so that you can rest assured that the system you choose will deliver the best results possible when it comes to making long-term savings.


Utilise staff elsewhere


By removing the need for a member of staff at reception, you’ll be able to utilise their skills in other areas of the business.

This can include:

• Keeping on top of maintenance duties for an improved member-experience.
• Offering a wider variety of classes at different times for members.
• Providing extra PT and one-on-one sessions.
• Focusing on improving your club’s marketing and customer acquisition.


Improved membership management


Keeping tabs on non-paying members and monitoring customer behaviour is extremely difficult if you haven’t got a turnstile installed. With fitness clubs often requiring its staff to attend to a number of different tasks throughout the day, membership management usually takes a back seat.

A turnstile is a simple solution. Instead of requiring a member of staff and a computer system to check membership and register a customer’s time of arrival, a turnstile will automatically do this via its access control system. Providing a customer’s membership is valid, up-to-date and approved, the gate will then open. Furthermore, our Access Control solutions link seamlessly to Ashbourne’s Club Software giving you valuable insights into member usage and behaviour at the click of a button which you can use to your advantage to improve retention and deliver maximum value to your customers.


24/7, around-the-clock access


Another great way of boosting sign-ups and improving customer satisfaction is by granting your members access to your club around the clock.

Not everyone wants or is able to use your club during more ‘conventional’ hours. A 24/7 service is a highly attractive prospect for your current members and prospects alike and enables you to provide a real selling point which will ultimately help to drive more sales.

What’s more, it might help reduce overcrowding in your fitness club at peak times as well. In fact, in a recent survey, 25% of Brits said that they’ve gone to the gym and couldn’t use the machines they wanted to because of this issue.

Instead, opening your fitness club up for 24/7 access might encourage peak members to go later in the evening or earlier in the morning. This flexibility will of course drive satisfaction levels up and help to increase retention.


How to choose the right turnstile for your club?


If you do want to invest in a turnstile at your fitness club or leisure centre, it’s essential that you choose the right one.

Here at Ashbourne Membership Management, our Access Control solutions can include RFID technology for added entry control, seamlessly integrate with our membership management software and comes with unlimited support from our team of engineers.

Simply put, it provides a simple but truly effective way to easily transform your club into a 24/7 facility without any fuss or receiving unwanted 3 am calls from members having trouble gaining access.

To find out more about our turnstile and access control systems, simply get in touch with us today and a member of our team will be happy to help.

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