It’s all too easy to sign up a new member with cash… but what’s easy on day soon turns into hassle and chasing when it comes to getting regular membership payments from those cash members. AND ‘cash weekly/monthly’ is the most short-term contract possible, so easy to cancel!
So, it makes sense to try to convert as many of them as possible to Direct Debit – a DD is obvious retention glue for you, but it’s also less hassle for your members. No boring reminders and chasings for membership fees each month and no need for them to remember to bring in cash at particular visits to your club.
As a collection company, it’s obviously in Ashbourne’s interests to help you to migrate customers from cash to Direct Debit. We have a number of tools to help you to minimise the number of cash members in the first place and to identify and move people across to DD.
Of course, from our point of view, we reckon that having 100% of your members on DD makes total sense – think of the simplicity of having ONE category of member in terms of payment type.
And going cashless in terms of membership payment, it’s more secure, easier to handle and great for retention… let us help you get there…
At McCaulay’s Health Clubs and Gyms we utilise the full suite of Ashbourne services, including the latest Membership Validation Till System, which really is helping to boost our secondary spend. Their core service of payment collection is utterly reliable and professional.
My members can sign up online through the fully branded page that Ashbourne provide. If any of my members have a payment query they deal with Ashbourne direct, allowing me to concentrate on running my club.
I have used Ashbourne for my payment collection for 10 years now. The software they have provided keeps improving and they work with the clubs to make it better. It’s easy to use and packed full of features.