When a new members joins your club, encourage them to engage with you on social media. Make them feel special. Offer free goodies if your members retweet or share your posts and grow your community to non-members.
Facebook business pages are proving to be a powerful tool for clubs, making full use of the ability for people to Like, Comment and Share. Post regularly on your page’s Wall – here’s some topic ideas:
• Fitness tip of the day
• Latest health stories in the media which promote the value of exercise
• Ways in which your club is working with the local community
• Charity initiatives
• Classes you are running that week
• Weight loss/fitness progress stories
• Profiles on your staff
• Feedback from customers, including encouraging them to post on your page’s Wall
Running a Facebook page requires a level of commitment – you need to add content to it on an ongoing basis, not just for the first couple of weeks. Of course, there is the risk of people posting negative comments on your Wall. At least here you can reply publicly and engage with people, put your side of the story and be seen to be responsive and listening. If you have pride and confidence in your club, then be confident and promote it in this way!
Use twitter in a similar way by following as many as your members as possible – use short links to send people to your latest stories on your Facebook Wall or new info on your website.
As a quick summary, if you’re not already actively using Facebook and twitter, here are some quick action points for you:
• Set up a Facebook Business Page
• Put a Facebook ‘Like’ link on your own website
• Encourage dialogue and feedback
• Use twitter to complement your Facebook presence
• Post new content regularly
Follow Ashbourne on twitter!
Ashbourne is now on twitter – please follow us at: https://twitter.com/AshbourneMgmt