Unless you’re highly exceptional in your strike-rate, not every walk-in or every person taking a tour of your club becomes a member straightaway. But every one of these people is a warm prospect, with a good possibility of conversion with the right approach.
Are you systematically tracking and following up all your prospects until the point that they either join or you know for sure they have joined a different club?
If someone has taken the time and trouble to call in, to take a tour or perhaps even use a free day-pass, then there is a decent chance they want to join a club – you’ve just got to do your best to ensure that they choose your club…
At Ashbourne, we’ve created some tools that make it really easy for you to track and follow up your prospects in a systematic way that really isn’t time-consuming.
Have you got a pile of prospect names scattered about on various bits of paper, emails and spreadsheets? Get organised and get tracking them and following up until they say… YES!
I have used Ashbourne for my payment collection for 10 years now. The software they have provided keeps improving and they work with the clubs to make it better. It’s easy to use and packed full of features.
At McCaulay’s Health Clubs and Gyms we utilise the full suite of Ashbourne services, including the latest Membership Validation Till System, which really is helping to boost our secondary spend. Their core service of payment collection is utterly reliable and professional.
My members can sign up online through the fully branded page that Ashbourne provide. If any of my members have a payment query they deal with Ashbourne direct, allowing me to concentrate on running my club.